Salt.XO Celebrates 7 Years of Sacred Self-Care and Impact in the Feminine Wellness Space

In a world where feminine care has too often been an afterthought, Salt XO has boldly stepped in to shift the narrative. What started as a small kitchen experiment is now a celebrated, community-centered brand rooted in clean ingredients, holistic wellness, and radical transparency. And this month, Salt XO is celebrating a major milestone — 7 years of serving women with intention.

On April 19, 2025, the brand will host an exclusive event in Miami titled Sacred Seven, honoring its journey and the tribe of women who made it possible.

From Dorm Room Dreams to a Cult-Favorite Brand

Founded in 2018 by Jhalesa Seymour, Salt XO was born out of necessity. At the time, Seymour was a college student frustrated by the lack of feminine hygiene products that actually supported women’s health. With just $67 and a passion to create better solutions, she started handcrafting natural soaps in her kitchen — and never looked back.

What began as a personal pursuit quickly grew into a movement, as word spread about the brand’s transparency, effectiveness, and purpose-driven mission.

A Brand With Heart and Legacy

Today, Salt XO has expanded into a full line of natural feminine care and wellness products that speak to the modern woman. But beyond the products, it's the community — lovingly known as the SaltBaes — that has made the brand what it is today. From empowering testimonials to self-care conversations on social media, Salt XO is proof that sisterhood and business can thrive hand in hand.

“Salt XO is for the women who wanted more—and deserved better,” Seymour shares. “We created this for you, and because of you, we’ve made it seven strong years.”

Sacred Seven: A Miami Celebration

To honor this incredible milestone, the Sacred Seven event will gather Salt XO’s team, partners, and biggest supporters for a private celebration in Miami. But this isn’t just a party — it’s a heartfelt tribute to the resilience, love, and leadership that have shaped the brand's journey.

With a press rollout and growing media attention, Salt XO’s impact is being recognized across both the beauty and wellness industries, as the brand continues to lead conversations that matter.

Supporters can follow along and join the celebration online by sharing stories, testimonials, and favorite products using the hashtag #SacredSeven.

The Future is Female — and Natural

As Salt XO enters this next chapter, the mission remains the same: prioritize women’s health, uplift our voices, and redefine what feminine care should look like.

“We’re not just here to sell soap,” Seymour explains. “We’re here to shift culture, empower women, and remind everyone that wellness is sacred.”

Seven years in and Salt XO continues to raise the bar — and we’re here for every moment of it.